Switching gears a bit this month, I want to take time to reflect on some current events. I also want to remind us all that what we do matters, and that innovation and out-of-the-box thinking must continue in order to propel our industry forward and enable the missions and work of the organizations we support.
With the 2016 presidential election campaign in full swing, many Americans are now more focused on the issues that mean the most to them. Naturally, election years bring surges in donations for political candidates and causes. So if you’re a non-political organization, how should that affect your fundraising this year?