Merkle Response Management Group Renews Contract for Continued Partnership With Paralyzed Veterans of America

Thursday, March 10, 2016

HAGERSTOWN, Md. – March 10, 2016 – Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a data-driven performance marketing agency and the nation’s largest privately held agency, has announced that its contract to provide contact center and fulfillment services to Paralyzed Veterans of America (PVA) has been renewed. The renewal was finalized in January of this year as Merkle RMG and PVA entered nearly a decade of partnership.

PVA is a nonprofit organization dedicated to bettering veterans’ lives by providing education, job assistance and other resources. Merkle RMG handles calls and responds to email to the organization. This includes communications from donors seeking information about PVA’s programs, looking to update their contact information in PVA’s database and requesting literature or mailing labels. Merkle RMG handled over 34,000 inbound calls and more than 50,000 email messages for the organization in 2015. Merkle RMG also provides premium and information kit fulfillment and processes donations received at PVA’s Washington, D.C. headquarters.

“Since partnering with Merkle RMG in 2007, we have been able to deliver a consistently high level of service to our donors. This is critical to building strong relationships with our supporters. Our donors make it possible for us to effectively serve the men and women who have given so much to protect their country. Merkle RMG helps us maintain and even strengthen these vital donor ties,” said Dana Hickman, Associate Director of Database Marketing at PVA. “Merkle RMG has helped PVA significantly improve its responsiveness and efficiency over the years, while consistently surpassing the revenue goals we set for them.”

“Merkle RMG is dedicated to serving as an indispensable ally in helping nonprofits give each of their donors the attention and care they deserve, while allowing organizations to focus resources on advancing their core missions,” said Bill Sayre, president of Merkle RMG. “We serve our clients as an extension of their organizations, acting as true stewards of their missions. The long lasting relationship we have established with PVA is testament to this mindset and our commitment to exceptional donor care and efficient donation processing.”

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About Paralyzed Veterans of America

Paralyzed Veterans of America is the only congressionally chartered veterans service organization dedicated solely for the benefit and representation of veterans with spinal cord injury or disease. For nearly 70 years, Paralyzed Veterans has ensured that veterans have received the benefits earned through their service to our nation; monitored their care in VA spinal cord injury units; and funded research and education in the search for a cure and improved care for individuals with paralysis.

As a partner for life, Paralyzed Veterans also develops training and career services, works to ensure accessibility in public buildings and spaces, provides health and rehabilitation opportunities through sports and recreation and advocates for veterans and all people with disabilities. With more than 70 offices and 34 chapters, Paralyzed Veterans serves veterans, their families and their caregivers in all 50 states, the District of Columbia and Puerto Rico. (www.pva.org)

About Merkle Response Management Group

Founded in 1983, Merkle’s Response Management Group is dedicated to providing complete response processing and fulfillment solutions, including lockbox/caging, scanning, data entry, imaging, inbound call center, email management, acknowledgment printing and mailing, and premium/product fulfillment services. RMG serves more than 200 clients in the nonprofit, government, healthcare, and retail markets.  For more information about Merkle RMG, please visit www.merkleresponse.com, or follow us on Twitter@MerkleRMG.

About Merkle

Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately held agency, to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing performance and shareholder value.  With more than 2,700 employees, the privately held corporation is headquartered in Columbia, Maryland with 14 additional offices in the US and offices in London, Shanghai and Nanjing. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Supporting Resources:

Merkle RMG: http://www.merkleresponse.com

Twitter: http://www.twitter.com/MerkleRMG

Facebook: https://www.facebook.com/MerkleRMG

LinkedIn:http://www.linkedin.com/groups/Merkle-RMG-4564748?gid=4564748&trk=hb_side_g

Media Contact:

Sara Lanphere

Sage Communications (for Merkle RMG)

703-584-5648

Sara.Lanphere@AboutSage.com