In a past blog, I talked about the important role contact centers play in enhancing donor lifetime value. I outlined several best practices, including availability and responsiveness, producing a high level of service, gathering information to strengthen relationships and acknowledging donor contributions. Today, I’ll highlight some examples of how contact centers can be used to proactively reach out to donors to strengthen their relationship with your organization.
For any nonprofit organization, donor retention is the single most important indicator of performance. It’s a direct reflection of what donors feel about you. At Episcopal Relief & Development we ask ourselves, “Are we doing everything possible to ensure that our donors hold us in high regard? And will their good opinion ultimately translate into regular, generous contributions?” Our regular weekly, monthly or yearly donors believe in our mission, want to be a part of it, and are glad to tell others about it. But even with committed donors on board, it’s a never-ending job, and we must continue to steward the relationship so that these donors remain loyal.
We’re going to do something a bit different with this month’s blog. We’d like to take a look at Account Management, both from Merkle RMG’s perspective and from that of one of our clients, Operation Smile.
I’ve been involved in fundraising for over 17 years, working initially in data entry and other front and back-end services. Early on in my career I wrote standard operating procedures for donation processing at the American Red Cross. From my perspective, security in donation processing is hugely important.
The start of a new year at Merkle RMG means that I can take a few moments to look back at the previous year and reflect on our accomplishments and the key members of our team who stood apart from the rest. This year there were many team members, across all of our departments, who gave 110% to our clients, our goals and our company. I am very proud of what they achieved. However, as is always the case, a few members of the team stood out from the rest and I’d like to showcase those individuals in this blog entry
As the President of Merkle Response Management Group, I lead the many facets of our business – from client satisfaction, product enhancements and new services, to sales presentations, business strategy, employee engagement and process improvement. No two days are ever alike. In my free time, I like to explore my creative side. I am a frustrated artist at heart who enjoys Plein Air landscape painting, and crafting wood furniture. I also enjoy tinkering on my restored VW ’66 bug.
Recently a prospective client made a second visit to our facility in Hagerstown, Maryland, to do a deeper dive into our capabilities and how we’d handle the nonprofit organization’s direct mail responses. As part of that process we asked the Director of Development to bring samples of their primary direct mail packages to review.
One of the most important activities for a nonprofit is the handling of incoming communications from donors. Because nonprofits depend on donors to fund the programs and operations that serve the organization’s mission, using these interactions to build and maintain a strong donor base is fundamentally important. Below, I’ve outlined some best practices for using your contact center to enhance donor lifetime value.
Most of us are fortunate to have inspirational people in our lives. I count myself luckier than most, as I can easily think of five such individuals that have had a hand in forming my character and guiding me along the path of life. They’ve helped make me the individual that I am today and serve as examples for continued improvement going forward.