Today, I’m excited to introduce and welcome Amy Bobrick to Merkle RMG as our vice president of strategy. In this newly created role, Amy will lead our efforts to develop innovative back-end solutions that help nonprofits get maximum value from the interactions and data captured during donation processing.
Sustainer. It’s the buzz word in nonprofit fundraising for the past few years. And there’s good reason for it — sustainer programs are one of the most valuable segments within a fundraising program because of the compound effect of the gifts.
At Merkle RMG, teamwork and cohesion are vital to making our processes seamless and efficient. Our company is all about strong relationships at every level — not only with our clients and their donors, but also among employees. As a manager in fulfillment and acknowledgement, I’ve found that engaging department staff in quarterly team-building exercises is a great way to strengthen our day-to-day relationships and productivity.
Our work at Merkle Response Management Group (RMG) is so much more than the daily operations of our response management services. It’s also about building partnerships and supporting nonprofits in their missions to do good. As an account manager, I’ve grown close relationships with my clients and have come to be truly invested in their causes. Recently, my work with one nonprofit led to the experience of a lifetime – a chance to take part in a mission trip to the Philippines with Operation Smile.
Over the last year, we’ve seen a number of noteworthy developments here at Merkle Response Management Group (RMG). 2016 marked a variety of milestones for our employees, clients, and Merkle RMG as a company. In this blog, we’d like to recap and reflect on the year’s highlights and successes.
Supporting worthy causes is at the heart of what we do here at Merkle RMG, and that’s one reason I love working here. That passion drives how we serve our nonprofit clients, but it extends to other aspects of our company as well.
A data breach at your nonprofit would be devastating to your donor relationships and ability to fundraise. When donors see that their gifts are handled responsibly — with speed, accuracy and security — it builds their confidence in your organization. To successfully retain them, you must be able to assure and demonstrate to donors, first and foremost, that their data is safe.
When nonprofits think about how outsourcing can help their donation processing, they probably have some standard advantages in mind. In a typical outsourced solution, the benefits are mostly tactical; the donation processor receives the mail, puts money in the bank, captures data, delivers it to the client, and then starts all over again, always serving as the last link of the chain. This kind of solution supports the core competencies of caging and data capture, but it’s missing a strategic element.