When nonprofits think about how outsourcing can help their donation processing, they probably have some standard advantages in mind. In a typical outsourced solution, the benefits are mostly tactical; the donation processor receives the mail, puts money in the bank, captures data, delivers it to the client, and then starts all over again, always serving as the last link of the chain. This kind of solution supports the core competencies of caging and data capture, but it’s missing a strategic element.
Maryland Food Bank (MFB) became a Merkle Response Management Group (RMG) client in March 2015. Merkle RMG provides donation processing, data capture, exceptions handling, and acknowledgement printing and mailing in support of MFB’s direct mail fundraising program.
Recently, we partnered with a local expert to enhance our wellness offerings. Corinna Nelson is a personal trainer, life coach and owner of Zeal Fitness, a local business dedicated to wellness coaching. Twice a week, Corinna comes to Merkle RMG headquarters to lead free group exercise sessions and help employees address their individual fitness needs. In this blog, Corinna tells us about her role in Merkle RMG’s wellness initiative.
Scott Ryan discusses Merkle RMG's Pathway to Success program - professional development program that gives employees a hands-on, holistic education across Merkle RMG’s areas of operation. It provides a defined roadmap for their advancement, with set benchmarks for success.
Every day, we proudly support nonprofit organizations devoted to making a lasting impact on a local, national and global scale. As our clients work to make the world a better place, Merkle Response Management Group (RMG) helps them stay responsive to the needs of their donors and the communities they serve.
We’d like to spotlight three Merkle RMG clients who are creating positive change in the lives of people around the world and at home.
With the 2016 presidential election campaign in full swing, many Americans are now more focused on the issues that mean the most to them. Naturally, election years bring surges in donations for political candidates and causes. So if you’re a non-political organization, how should that affect your fundraising this year?
At Merkle Response Management Group, we know trust is the top factor in client and donor relationships. When a donor gives to a nonprofit, they’re entrusting that organization with their money and personal information. That’s why our clients must have complete confidence in us as a service provider to handle donor gifts and personal data with absolute security, accuracy and efficiency. In Merkle RMG’s mail processing department, we work to earn and keep this trust every day.
The Direct Marketing Association Nonprofit Federation held its latest semi-annual conference in Washington, D.C. February 18 and 19 at the Renaissance Hotel (the other is held in New York City in the summer). More than 700 fundraisers and representatives from the companies that serve them gathered for the two-day event that featured a keynote speaker each day, a jam-packed schedule of education sessions, and lots of networking as usual morning, noon and night.
In an earlier post, I highlighted some best practices for using contact centers to strengthen donor relationships. At Merkle Response Management, we help clients apply those best practices by offering complete service packages designed to support specific contact center activities. Our customizable solutions are built on frameworks proven to positively impact donor retention, response rates, and gift amounts. Today, I’ll provide a bit more detail on these product offerings.