Aside from this being the time of year that I daydream about the pie bar that my mom and aunt meticulously plan each year, it’s the time of the year that I begin to reflect on the past year. Measuring myself against the goals I set out to accomplish, taking stock of the current state of affairs nationally and globally, and trying to make sense of the man-made and natural changes that have transpired.
Sorry folks, I’m just going to come out and say it. Nonprofit organizations do not practice true personalization. While many nonprofit organizations profess that they are providing experiences and communications that are “uniquely relevant” to existing and potential donors, the truth is — they’re not quite there yet.
We’re proud of the strong, lasting relationships we have with our clients, and those relationships often lead to exciting developments. Today, we’re happy to share that former client Jann Schultz has joined the Merkle RMG family as vice president, client services.
Retaining great employees is a cornerstone of Merkle RMG’s success. We believe that the key to employee retention is continuously helping them advance their career. As part of that commitment, we’ve entered into a unique partnership with Kaplan University.
Switching gears a bit this month, I want to take time to reflect on some current events. I also want to remind us all that what we do matters, and that innovation and out-of-the-box thinking must continue in order to propel our industry forward and enable the missions and work of the organizations we support.
As exception services manager at Merkle RMG, I’m proud to be part of a corporate culture that supports its community year round. At Christmas, the company participates in the Salvation Army’s Angel Tree program. Every summer, we hold a food drive to feed Maryland children who don’t have access to their schools’ free meal programs over summer break. And with fall fast approaching, we recently came together to help a local church collect school supplies for needy children throughout Washington County, Maryland, where our facility is located.
Finally, organizations are using technology to complement and strengthen their fundraising program. But is this really the case? I’m not sure. In one conversation, I heard about how excited an organization was that it could marry its online and offline sustainer programs.
Every day at Merkle RMG, we’re entrusted with the two most sensitive things in response management — money and data. And we don’t take this responsibility lightly. It’s our mission to maintain the trust and satisfaction
Whether or not you have money to burn, no one likes to waste money. And anyway, the government frowns upon burning their paper. So why are so many nonprofits squandering their resources on mailings to bad addresses?
Just about everything. Well, at least for me. “To be a champion, I think you have to see the big picture. It’s not about winning and losing; it’s about every day working hard and about thriving in a challenge.